Here's the story...

• A Neighbor's Dilemma

  I was hosting an open house on Cypress (This was one of the 30 I held in 30 days, but that's a story for another time), when a neighbor strolled in to look at the beautiful home. He revealed they have gutted their house down the street and were uncertain if it would be worth the time and investment to update the property, or sell in current condition.

• We Assessed Their Property's Potential

  Stepping into action, my team and I were able to visit the property that same day. Drawing upon our deep knowledge of the Scottsdale market, we provided tailored guidance on the optimal steps to take, ensuring they were well-equipped to navigate their next moves. We completed an analysis of the likely sell price range in current condition, and another “as improved” with an estimate on the budget to make those improvements.

• Guiding Through Uncertainty

  Although there was a greater profit opportunity to invest the money to improve the property, it would have required a significant financial investment, and would have delayed the sale by several months. We began our research to identify the groups that were experienced investors, familiar with this sub-market by digging into MLS, tax records, and Arizona Corporation Commission information. We earnestly sought to identify the group that we believed would be willing to pay top dollar, and have the ability to close promptly. Our process specifically looked to exclude “wholesalers”, who only look to find a secondary buyer at a higher price….or cancel if they don’t. (We can share the steps we took to avoid this pitfall for any that are interested) We knew in advance that this group is always intrigued by opportunities that hadn’t yet hit the MLS. With targeted outreach to seasoned investors and flippers familiar with South Scottsdale, we were thrilled to receive a flurry of four enticing offers within the first week—before even unveiling the listing to the broader public.

• Smart Moves and Strategic Planning

  As things heated up, our big reveal to the public brought in four more offers, proving just how hot this property really was. But guess what? We had already had a very strong offer under agreement by then, showing off our knack for planning ahead and making smart moves. We call this “Building a strong Plan B”, just one small part of our negotiation strategy – that should something not go according to plan with the first offer, that we don’t have to start from scratch.

• Triumphant Closing

  The culmination of our efforts? A triumphant closing, boasting a staggering $78,000 over the initial asking price, culminating in a final sales price of $578,000 – well above our client’s expectation. While the seamless conclusion may suggest ease, the reality was far from it. Countless hours of rigorous research, tireless phone calls, and face-to-face meetings with prospective buyers were invested to ensure precision and excellence in execution.

• Mastering the Market

  Ultimately, the strategy implemented was the result of many year’s experience, an understanding of the Psychology of Influence, the awareness of the risk of getting into business with a wholesaler, the willingness to do the extra work to build a back up plan, and skilled negotiation.